图书简介

Introduction: From Monastries to Multinationals and Back; 1 The World’s Oldest Profession: Brewing in the Cradle of Civilization; 2 A Revolution Every Thousand Years: How Hops Jumpstarted Commercial Brewing in Medieval Europe; 3 The Brew that Launched a Thousand Ships: How Porter Paid for the British Royal Navy; 4 A Revolution Every Thousand Years, Part II: How Bottom-Fermentation Made Beer the Darling of the Scientific and Industrial Revolutions; 5 How TV Killed the Local Brewery; 6 Beer Monopoly: How the Belgian Beer Barons Dethroned the King; 7 Socialist Lubricant: Liberalization, Take-Overs, and Restructuring of the East European Brewery Industry; 8 The Belgian White: Reincarnation of an Old World Brew; 9 The Reinheitsgebot: Protection Against Competition or Contamination?; 10 From Land to Brand: How Nineteenth-Century Nationalist Politics Planted the Seeds for the Global Trademark Battle Over Budweiser; 11 The Great Convergence: The Fall of the Beer-Drinking Nation, the Rise of the Beer-Drinking World; 12 From Vodka to Baltika: Deciphering Russia’s Recent Love Affair with Beer; 13 Trading Water or Terroir? The Changing Nature of the Beer Trade; 14 Craft Nation: How Belgium’s Peasant Beers Became the Best in the World; 15 Hop Heads and Locaholics: Strategies of the American Craft Beer Movement

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