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¥ 716
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Public-Private Relationships in Trade Policy-Making
Je Hyun-Jung Jessie / 2018-06-01 / World Scientific Publishing
¥ 507
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Supply Management:Strategic Sourcing
Sathit Parniangtong, CMBT Strategy and Management Consulting, Bangkok, Thailand / 2018-05-30 / Springer Berlin Heidelberg
¥ 1429
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Advances in National Brand and Private Label Marketing:Fifth International Conference, 2018
Francisco J. Martínez-López, University of Granada, Granada, Spain; Juan Carlos Gázquez-Abad, University of Almería, Almería, Spain; Alexander Chernev, Northwestern University, Evanston, IL, USA / 2018-05-30 / Springer Berlin Heidelberg
¥ 743
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Market Research Methods in the Sports Industry
Neven Šeric/Jasenko Ljubica / 2018-05-29 / Emerald Publishing
¥ 1606
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The Marketing Challenge for Industrial Companies:Advanced Concepts and Practices
Claudio A. Saavedra, NORDAKADEMIE Graduate School, Hamburg, Germany / 2018-05-27 / Springer Berlin Heidelberg
¥ 677
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Travel Industry Economics:A Guide for Financial Analysis
Harold L. Vogel, Vogel Capital Management , New York, , USA / 2018-05-26 / Springer Berlin Heidelberg
¥ 331
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Qualitätsmanagement im Einkauf:Vermeidung von Produktfehlern in der Lieferkette
Matthias Schmieder, Fachhochschule Köln, Köln, Germany; Bernd von Regius, Ford Werke GmbH, Köln, Germany; Bert Leyendecker, Hochschule Koblenz, Koblenz, Germany / 2018-05-24 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 474
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Value in a Digital World:How to assess business models and measure value in a digital world
Francisco J. López Lubián, IE Business School. IE University, Madrid, Spain; José Esteves, IE Business School. IE University, Madrid, Spain / 2018-05-23 / Palgrave Macmillan
¥ 309
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Business Ethics 3.0
Meyer-Galow Erhard / 2018-05-22 / De Gruyter Oldenbourg
¥ 350
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Promotional Marketing
Mullin, Roddy / 2018-05-17 / Routledge
¥ 1618
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Advances in Luxury Brand Management
Jean-Noël Kapferer, Inseec Business School, Paris, France; Joachim Kernstock, University of St. Gallen, St. Gallen, Switzerland; Tim Oliver Brexendorf, WHU-Otto Beisheim School of Management, Düsseldo / 2018-05-17 / Palgrave Macmillan
¥ 788
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The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry:Insights from the Food & Drink Industry
Ed: Edyta Rudawska / 2018-05-14 / Emerald Publishing
¥ 890
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Marketing Renewable Energy:Concepts, Business Models and Cases
Carsten Herbes, University of Nuertingen-Geislingen , Nuertingen, Germany; Christian Friege, Friege-Consulting, Stuttgart, Germany / 2018-05-12 / Springer Berlin Heidelberg
¥ 530
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The Strategic Procurement Practice Guide:Know-how, Tools and Techniques for Global Buyers
Ulrich Weigel, Eschenburg, Germany; Marco Ruecker, Braunfels, Germany / 2018-05-12 / Springer Berlin Heidelberg
¥ 968
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Advances in Advertising Research VIII:Challenges in an Age of Dis-Engagement
Vesna Zabkar, Faculty of Economics , Ljubljana, Slovenia; Martin Eisend, European University Viadrina , Frankfurt (Oder), Germany / 2018-05-12 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 1094
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Online Growth Options for Retailers:Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu, University of Fribourg, Fribourg, Switzerland / 2018-05-09 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 1200
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Older Tourist Behavior and Marketing Tools
Vania Vigolo, University of Verona, Verona / 2018-05-08 / Springer Berlin Heidelberg
¥ 1334
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Cultural Due Diligence in Hospitality Ventures:A Methodological Approach for Joint Ventures of Local Communities and Companies
Nicole H鋟sler, Hochschule f黵 nachhaltige Entwicklung, Eberswalde, Germany, Yangon, Myanmar / 2018-05-08 / Springer Berlin Heidelberg
¥ 584
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Service Operations Dynamics:Managing in an Age of Digitization, Disruption and Discontent
Akkermans / 2018-05-07 / Palgrave Pivot
¥ 396
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Strategic Integrated Marketing Communications
Larry Percy / 2018-05-04 / Routledge
¥ 1622
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Tourism, Culture and Heritage in a Smart Economy:Third International Conference IACuDiT, Athens 2016
Vicky Katsoni, Technological Educational Institute of Athens and IACuDiT, Athens, Greece; Amitabh Upadhya, Skyline University College, Sharjah; Anastasia Stratigea, National Technical University of At / 2018-05-03 / Springer Berlin Heidelberg
¥ 1554
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Unknown Values and Stakeholders:The Pro-Business Outcome and the Role of Competition
Paolo D’Anselmi, University of Rome Tor Vergata, , Italy; Athanasios Chymis, KEPE, Centre of Planning & Economic Research, Athens, Greece; Massimiliano Di Bitetto, CNR Italian National Research Counci / 2018-05-03 / Palgrave Macmillan
¥ 476
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Emotional Appeals in Advertising Banking Services
Emmanuel Mogaji / 2018-05-01 / Emerald Publishing
¥ 676
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Healthcare Marketing
Kerri M. Camp |Barbara Ross Wooldridge / 2018-04-30 / Cognella Academic Publishing
¥ 909
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Future First:How Successful Leaders Turn Innovation Challenges into New Value Frontiers
Alice Mann / 2018-04-30 / Routledge
¥ 1230
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Multidisciplinary Design of Sharing Services
Bruglieri / 2018-04-27 / Springer Berlin Heidelberg
¥ 1862
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?:Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Kacy Kyungok Kim, Elon University, Elon, NC / 2018-04-24 / Springer Berlin Heidelberg
¥ 172
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Making a Newspaper (Classic Reprint)
Given, John L. / 2018-04-23 / Forgotten Books
¥ 1018
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Tourism in the City:Towards an Integrative Agenda on Urban Tourism
Nicola Bellini, Groupe Sup de Co La Rochelle, La Rochelle; Cecilia Pasquinelli, Gran Sasso Science Institute, L’Aquila / 2018-04-22 / Springer Berlin Heidelberg
¥ 912
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Services Marketing Cases in Emerging Markets:An Asian Perspective
Sanjit Kumar Roy, The University of Western Australia, Perth, WA, Australia; Dilip S. Mutum, Coventry University Business School, Coventry, UK; Bang Nguyen, East China University of Science and Techno / 2018-04-22 / Springer Berlin Heidelberg
¥ 569
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Influencer Relations:Marketing und PR mit digitalen Meinungsf黨rern
Annika Schach, Hochschule Hannover, Hannover, Germany; Timo Lommatzsch, Hannover, Germany / 2018-04-20 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 1424
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The Growth of Italian Cooperatives:Innovation, Resilience and Social Responsibility
Piero Ammirato / 2018-04-19 / Routledge
¥ 219
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Future First:How Successful Leaders Turn Innovation Challenges into New Value Frontiers
Mann, Alice / 2018-04-19 / Routledge
¥ 426
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Kompaktkurs Verkaufen im B2B:Das 12-Wochen-Training f黵 Neu- und Quereinsteiger im Technischen Vertrieb
Olaf Esters, Essen, Germany / 2018-04-19 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 198
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Sales Enablement:A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Byron Matthews / 2018-04-13 / Wiley
¥ 185
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Inbound Content:A Step-By-Step Guide to Doing Content Marketing the Inbound Way
Justin Champion / 2018-04-09 / Wiley
¥ 198
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Inbound Selling:How to Change the Way You Sell to Match How People Buy
Brian Signorelli / 2018-04-06 / Wiley
¥ 165
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Inbound Organization:How to Build and Strengthen Your Company’s Future Using Inbound Principles
Daniel Tyre / 2018-04-06 / Wiley
¥ 1424
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Business Ethics:A Virtue Ethics and Common Good Approach
Alejo José G. Sison, Ignacio Ferrero and Gregorio Guitián / 2018-04-03 / Routledge
¥ 582
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Personal Brand Creation in the Digital Age:Theory, Research and Practice
Mateusz Grzesiak, Warsaw, Poland / 2018-04-03 / Palgrave Macmillan
¥ 406
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Business Ethics:A Virtue Ethics and Common Good Approach
Edited by Alejo José G. Sison, Ignacio Ferrero and Gregorio Guitián / 2018-04-03 / Routledge
¥ 716
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Building A Responsive And Flexible Supply Chain
Minagawa Yoshiteru / 2018-03-31 / World Scientific Publishing
¥ 442
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Programmatic Advertising:The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
Oliver Busch Hamburg Germany / 2018-03-31 / Springer Berlin Heidelberg
¥ 223
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Report of an Inquiry into an Injustice
Peter Kulchyski / 2018-03-30 / University of Manitoba Press
¥ 987
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Business Project Management and Marketing:Mastering Business Markets
Michael Kleinaltenkamp, Freie Universität Berlin, Berlin, Germany; Wulff Plinke, European School of Management and Technology, Berlin, Germany; Ingmar Geiger, Freie Universität Berlin, Berlin, Germany / 2018-03-30 / Springer Berlin Heidelberg
¥ 444
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Consumer Behaviour
Szmigin, Isabelle; Piacentini, Maria / 2018-03-29 / Oxford University Press
¥ 1589
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Brand Love is not Enough:A theory of Consumer Brand Relationships in practice
Max Blackston / 2018-03-28 / Routledge
¥ 581
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Brand Love is not Enough:A theory of Consumer Brand Relationships in practice
Max Blackston / 2018-03-28 / Routledge
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