Online Growth Options for Retailers:Three Essays on Domestic and International Growth Strategies with Online Retailing(Handel und Internationales Marketing Retailing and International Marketing)

商业经济学

原   价:
1367.5
售   价:
1094.00
优惠
平台大促 低至8折优惠
发货周期:外国库房发货,通常付款后3-5周到货
出版时间
2018年05月09日
装      帧
ISBN
9783658215194
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页      码
136
语      种
英文
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图书简介
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
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