图书简介

Introduction to an Insider’s Guide to Place Branding.- Place Branding Essentials: Understanding Place Branding.- Keys for Place Branding Success.- How Place Branding Can Contribute to a Better World.- Place Branding: The Future.- Interviews With Experts: Adam Mikolajczyk on Meaningful City Branding.- Dr. Andrea Lucarelli on the Politics of Place Branding.- Andrew Hoyne on Placemaking and Place Branding in Australia.- Anupam Yog on Place Branding and Placemaking in India.- Aparna Dutt Sharma on India, Nation Branding and Investment Promotion.- Bill Baker on Destination Branding for Small Cities and Regions.- Bill Geist on the Future of Destination Marketing and DMO’s.- Buck Song Koh on Brand Singapore and Successful Nation Branding.- Caio Esteves on Place Branding in Brazil and Latin America.- Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics.- Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural Economy.- Christopher Hire on Strong City Brands and Data-Led Innovation.- Ed Burghard on Economic Development and Brand America.- Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning.- Dr. Efe Sevin on Exurban Place Branding.- Erling Fossen on Oslo, City Brand Reputation and Sustainability.- Dr. Gary Warnaby on City Marketing and Retail Destinations.- Günter Soydanbay on City Branding, Turkey and Psychology.- Gustavo Koniszczer on Country Branding in Latin America.- Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding.- Dr. Hila Oren on Placemaking and City Branding in Tel Aviv.- Hjörtur Smárason on Place Branding, Future Cities and Brand Africa.- Dr. Hong Fan on City Branding in China and Public Diplomacy.- Inga Hlín Pálsdóttir on Destination Branding and Iceland.- Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia.- Jaume Marín on Destination Branding and Social Media.- Jeannette Hanna on Creating Authentic Place Brands.- Jeremy Tamanini on Dubai, the Green Economy and Country Reputation.- Dr. Joao Freire on Place Branding in Portugal and the Middle East.- Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy.- Jose Filipe Torres on the Branding and Digital Reputation of Countries.- José Pablo Arango Calle on Country Branding in Colombia.- Juan Carlos Belloso on City Branding and the Case of Barcelona.- Dr. Madgalena Florek on Place Marketing and Brand Equity.- Malcolm Allan on City Branding and Placemaking in Great Britain.- Dr. Marta Herezniak on Place Brand Effectiveness.- Dr. Martin Boisen on Place Brand Management.- Dr. Natasha Grand on Creating Place Identity.- Dr. Oliver Zöllner on Place Branding in Germany.- Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction.- Rebecca Smith on Country Branding in New Zealand.- Dr. Robert Govers on the Origins and Future of Place Branding.- Dr. Sebastian Zenker on Place Marketing and City Branding in Europe.- Dr. Sonya Hanna on Strategic Place Brand Management.- Dr. Stella Kladou on How Culture Impacts City Branding.- Todd Babiak on Meaningful Place Branding and Storytelling.- Tom Buncle on Destination Branding, Tourismand Crisis Recovery.

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