图书简介

1 Paul Wetherly: Introduction: ’Business’ and its ’environment’ in a ’globalizing world’; Part One: Environments; 2 Dorron Otter: The economic environment; 3 Dorron Otter: The technological environment; 4 Paul Wetherly: The political environment; 5 David Amos: The legal environment; 6 Paul Wetherly: The social and cultural environment; 7 Simon Robinson: Can the marketplace be ethical? Corporate responsibility; 8 Eamonn Judge: The natural environment: Global warming, pollution, resource depletion, and sustainable development; Part Two: Issues; 9 Chris Mulhearn and Mike Franco: How has macroeconomic policy changed in an era of uncertainty?; 10 Dorron Otter: Globalization of business: Good or bad?; 11 Paul Wetherly: Does business have too much power?; 12 Dorron Otter and Paul Wetherly: Is inequality bad for business?; 13 Stratis Koutsoukos and Dorron Otter: Creating effective trading blocs: What lessons does the European Union provide?; 14 Paul Wetherly: What role for the public sector?; 15 Simon Raby and Geoff Gregson: From starting to scaling and beyond: How do entrepreneurs and SMEs innovate and grow?; 16 Dorron Otter and Paul Wetherly: Conclusion: Looking ahead-managing in a dynamic environment

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