Big Data and Innovation in Tourism, Travel, and Hospitality:Managerial Approaches, Techniques, and Applications

旅游业、旅游与酒店业的大数据与创新:管理方法、技术与应用

工业经济学

原   价:
1657.5
售   价:
1326.00
优惠
平台大促 低至8折优惠
发货周期:预计8-10周发货
出  版 社
出版时间
2020年04月04日
装      帧
平装
ISBN
9789811363412
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页      码
223
开      本
9.21 x 6.14 x 0.50
语      种
英文
版      次
2019
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图书简介
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
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