The Perfect Pill:10 Steps to Build a Strong Healthcare Brand

图书简介

Watch the “Perfect Pill Series’ to understand how build and sustain a healthcare brand! “How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

Foreword by Ambi Parameswaran \\ Preface \\ Acknowledgements \\ It’s Different in India \\ Brands Bring Benefits \\ Step 1: Know Your Brand \\ Differentiation through Product \\ Step 2: Define Market, Segment and Target \\ Differentiation through Market Definition and Specific Targeting \\ Step 3: Customer Insight \\ Creating Customer Value \\ Step 4: Analyze Competition \\ Differentiation through PODs \\ Step 5: Brand Value Proposition and Positioning \\ Differentiation through Unique BVP \\ Step 6: Brand Personality and Articulation \\ Differentiation through Distinct Brand Personality and Hallmarks \\ Step 7: Brand Strategy \\ What to Do and What Not to Do \\ Step 8: Communication and Creative Strategy \\ Differentiation through Clutter Breaking Creatives \\ Step 9: Media Strategy \\ Making Optimal Noise to Make a Difference \\ Step 10: Brand Measurement and Expansion \\ Measuring Success

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The Perfect Pill:10 Steps to Build a Strong Healthcare Brand 完美的药丸: 建立强大的保健品牌的10个步骤 卫生管理学

The Perfect Pill:10 Steps to Build a Strong Healthcare Brand

完美的药丸: 建立强大的保健品牌的10个步骤
卫生管理学