图书简介
With an emphasis on decision-making and the issues facing the industry today and tomorrow, Agribusiness Management helps students develop and enhance their capabilities as agribusiness managers. Revised and updated throughout with the latest data and statistics, recent legislation and contemporary case studies, this book provides the most up-to-date introduction to agribusiness management available. A supporting website is also available featuring multiple choice questions, sample answers to discussion questions and PowerPoint slides to provide additional support to students and instructors.
Preface Section One. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness 2. Managing the Agribusiness 3. Economics For Agribusiness Managers Section Two. Agribusiness Management: Organization and Context 4. The Organization of an Agribusiness 5. International Agribusiness Section Three. Marketing Management for Agribusiness 6. Strategic Market Planning 7. The Marketing Mix 8. Marketing Decision Tools For Agribusiness Section Four: Financial Management for Agribusiness 9. Understanding Financial Statements 10. Analyzing Financial Statements 11. Financing the Agribusiness 12. Tools for Evaluating Operating Decisions 13. Tools For Evaluating Investment Decisions Section Five. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness Section Six. Human Resource Management for Agribusiness 16. Managing Organizational Structure 17. Managing Human Resources in Agribusiness
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