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Contents: General editor’s preface. Introduction: Perspectives on the evolution of the retailing of pharmaceuticals, Louise Hill Curth; Apothecaries and the consumption and retailing of medicines in early modern London, Patrick Wallis; Medical advertising in the popular press: almanacs and the growth of proprietary medicines, Louise Hill Curth; Accessing drugs in the eighteenth-century regions, Steven King; ’The doctor’s shop’: the rise of the chemist and druggist in nineteenth-century manufacturing districts, Hilary Marland; From ’bespoke’ to ’off-the-peg’: community pharmacists and the retailing of medicines in Great Britain 1900 to 1970, Stuart Anderson; ’A cascade of medicine’: the marketing and consumption of prescription drugs in the UK 1948–2000, Judy Slinn; Index.

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