图书简介

Preface; Principles of Engineering Communication; To the Instructor; To the Student; Introduction; Part I; Getting Started: Pre-drafting and Drafting; 1 : Purpose, Genre, and Audience; Principle 1: Finding Purpose; Principle 2: Improvising Genre; Principle 3: Constructing Audience; 2 : Strategies for Invention; Principle 4: Developing Credible Argument; Principle 5: Using Rhetorical Patterns; Part II; Modes of Control: Tools for Revision; 3 : Guiding the Reader through the Document; Principle 6: Building Effective Introductions; Principle 7: Framing Knowledge; Principle 8: Imposing Visible Structure; Principle 9: Making Transitions; 4 : Creating Clarity and Cohesion; Principle 10: Designing Paragraphs; Principle 11: Moving from Known to New; Principle 12: Modifying Matters; Part III; Elements of Refined Design; 5 : Generating Flow; Principle 13: Elevating Verbs; Principle 14: Positioning the Verb; Principle 15: Finding the Real Subject; Principle 16: Capitalizing on the Power Position; 6 : Engineering Elegance; Principle 17: Determining Sentence Length; Principle 18: Mastering Sentence Rhythm; Part IV; Applications; 7 : Applying the Principles to Written Communication; 8 : Applying the Principles to Visual Communication; 9 : Applying the Principles to Oral Communication; Conclusion: From Principles to Practice; Appendices; Appendix A: Core Sentence Components: Clauses; Appendix B: Sentence Types; Appendix C: Action Elements: Verbs and Verbals; Appendix D: Optional Sentence Elements: Modifiers; Appendix E: Joiners; Appendix F: Punctuation; Appendix G: A Brief Primer on Ethics for the Engineer (NEW); Appendix H: Fallacies; References; Index

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