ReadLink-学科

¥ 442

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Growing Brands Through Sponsorship

Gross, Philip / 2014-11-15 / Gabler Verlag

¥ 952

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The Development of Managerial Culture

Wolak, Arthur / 2014-11-15 / Palgrave MacMillan

¥ 884

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Marketing Horizons: A 1980’s Perspective

Gnauck, Brian G. / 2014-11-15 / Springer International Publishing

¥ 476

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Employment Relations in South Korea

Bae, Kiu Sik;Kim, Jung Woo;Kim, Ki Min / 2014-11-15 / Palgrave MacMillan

¥ 530

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Retailing in the 21st Century

Krafft, Manfred;Mantrala, Murali K. / 2014-11-15 / Springer Berlin Heidelberg

¥ 884

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Creating and Delivering Value in Marketing

Spotts, Harlan E. / 2014-11-15 / Springer International Publishing

¥ 1326

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New Meanings for Marketing in a New Millennium

Moore, Robert S. / 2014-11-15 / Springer International Publishing

¥ 884

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Marketing, Technology and Customer Commitment in the New Economy

Spotts, Harlan E. / 2014-11-15 / Springer International Publishing

¥ 1768

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Ideas in Marketing: Finding the New and Polishing the Old

Kubacki, Krzysztof / 2014-11-15 / Springer International Publishing

¥ 476

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Middle Eastern and African Perspectives on the Development of Public Relations

Watson, Tom / 2014-11-15 / Palgrave MacMillan

¥ 884

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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. / 2014-11-15 / Springer International Publishing

¥ 1326

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. / 2014-11-15 / Springer International Publishing

¥ 1239

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Modeling Markets

Leeflang / 2014-11-13 / Springer New York

¥ 318

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Trendology:Building an Advantage through Data-Driven Real-Time Marketing

Kerns / 2014-11-11 / Palgrave Macmillan

¥ 570

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Managerial Ethics:Managing the Psychology of Morality

Marshall Schminke / 2014-11-10 / Routledge

¥ 198

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Customer Experience for Dummies

Roy Andrew Barnes / 2014-11-07 / Dummies

¥ 2457

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Handbook of Research on Global Business Opportunities

Bryan Christiansen / 2014-10-31 / Business Science Reference

¥ 1424

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An Urban Politics of Climate Change:Experimentation and the Governing of Socio-Technical Transitions

Harriet A Bulkeley, Vanesa Castán Broto and Gareth A.S. Edwards / 2014-10-24 / Routledge

¥ 333

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The Mindful Marketer:How to Stay Present and Profitable in a Data-Driven World

Nirell / 2014-10-23 / Palgrave Macmillan

¥ 662

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Employer Branding in der Sozialwirtschaft:Wie Sie als attraktiver Arbeitgeber die richtigen Fachkräfte finden und halten

Cornelia Heider-Winter, Mühlenrade / 2014-10-23 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 471

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An Urban Politics of Climate Change:Experimentation and the Governing of Socio-Technical Transitions

Harriet A Bulkeley, Vanesa Castán Broto and Gareth A.S. Edwards / 2014-10-20 / Routledge

¥ 1042

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Praxisorientiertes Eventmanagement:Events erfolgreich planen, umsetzen und bewerten

Uwe Eisermann, EBC Hochschule, Hamburg; Lothar Winnen, BiTS, Iserlohn; Alexander Wrobel, BiTS, Iserlohn / 2014-10-16 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 210

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Digital Darwinism

Kreutzer, Ralf / 2014-10-15 / Springer Berlin Heidelberg

¥ 476

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Philanthropy in Transition

LeClair, Mark / 2014-10-15 / Palgrave MacMillan

¥ 600

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Data Mining for Managers

Boire, Richard / 2014-10-15 / Palgrave MacMillan

¥ 442

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The Right Sensory Mix

Derval / 2014-10-15 / Springer Berlin Heidelberg

¥ 442

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Internet-Based Customer Value Management

Doligalski, Tymoteusz / 2014-10-15 / Springer International Publishing

¥ 952

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Humanistic Perspectives on International Business and Management

Lupton, Nathaniel;Varey, R. / 2014-10-15 / Palgrave MacMillan

¥ 212

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Selfish, Scared and Stupid:Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

Kieran Flanagan / 2014-10-15 / Wiley

¥ 1642

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Corporate Social Responsibility and Trade Unions:Perspectives across Europe

Lutz Preuss, Michael Gold and Chris Rees / 2014-10-08 / Routledge

¥ 332

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Customer’s New Voice:Extreme Relevancy and Experience Through Volunteered Customer Information

John McKean / 2014-10-03 / Wiley

¥ 315

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Introduction to Supply Chain Management - A Logistics Approach

Horn, Gideon; Badenhorst-Weiss, Hannie; Strydom, Strydom; Phume, TB; Howell, Jean; Cook, Gavin / 2014-10-02 / Oxford University Press

¥ 1589

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Retail Product Management:Buying and merchandising

Rosemary Varley / 2014-09-30 / Routledge

¥ 570

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Market Management and Project Business Development

Hedley Smyth / 2014-09-30 / Routledge

¥ 2564

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Holiday, Ryan / 2014-09-30 / Portfolio

¥ 690

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Social Ontology and Modern Economics

Stephen Pratten / 2014-09-25 / Routledge

¥ 2463

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Marketing Communications Management:Analysis, Planning, Implementation

Paul Copley / 2014-09-24 / Sage

¥ 806

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Marketing Communications Management:Analysis, Planning, Implementation

Paul Copley / 2014-09-24 / Sage

¥ 1971

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Social Ontology and Modern Economics

Pratten, Stephen / 2014-09-23 / Routledge

¥ 1424

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Strategic Pricing for the Arts

Michael Rushton / 2014-09-22 / Routledge

¥ 1421

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Bayesian Methods for Management and Business:Pragmatic Solutions for Real Problems

Eugene Hahn / 2014-09-19 / Wiley

¥ 368

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The Analytics Revolution:How to Improve Your Business by Making Analytics Operational in the Big Data Era

Bill Franks / 2014-09-19 / Wiley

¥ 537

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Retail Product Management:Buying and merchandising

Rosemary Varley / 2014-09-16 / Routledge

¥ 333

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All Thumbs

Kelley, Michael Dru / 2014-09-15 / Palgrave MacMillan

¥ 476

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SMEs in Indian Textiles

Anthony, Anoo Anna;Joseph T., Mary / 2014-09-15 / Palgrave MacMillan

¥ 469

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Collaboration and Co-creation

Bhalla, Gaurav / 2014-09-15 / Springer New York

¥ 952

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Making Sense of Anti-trade Sentiment

Wolfe, Brendan / 2014-09-15 / Palgrave MacMillan

¥ 2375

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Advertising Account Planning:Planning and Managing an IMC Campaign

Larry Kelley and Donald W. Jugenheimer / 2014-09-15 / Routledge