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Strategisches Vertriebsmanagement:B2B-Vertrieb im digitalen Zeitalter
Bernd Scheed, Technische Hochschule Ingolstadt, Ingolstadt, Germany; Petra Scherer, Scherer Value Consulting, K鰏ching, Germany / 2018-10-04 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 733
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Management Studies in South Africa:Exploring the Trajectory in the Apartheid Era and Beyond
Shaun Ruggunan, University of KwaZulu-Natal, Durban; R. Sooryamoorthy, University of KwaZulu-Natal, Durban / 2018-10-02 / Palgrave Macmillan
¥ 165
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Signature Experience
 / 2018-10-01 / Bocconi University Press
¥ 798
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Merchants on the Mediterranean
Despina Vlami / 2018-09-30 / I.B. Tauris
¥ 1515
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Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Elena Veselinova / 2018-09-30 / Business Science Reference
¥ 1351
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Doing Business in Europe
Gabriele Suder~Johan Lindeque / 2018-09-29 / Sage
¥ 504
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Doing Business in Europe
Gabriele Suder~Johan Lindeque / 2018-09-29 / Sage
¥ 1004
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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Manuela Epure / 2018-09-28 / Business Science Reference
¥ 243
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Dr Z’s NFL Guidebook
Ziemba William T et al / 2018-09-27 / World Scientific Publishing
¥ 1074
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Dr Z’s NFL Guidebook
Ziemba William T et al / 2018-09-27 / World Scientific Publishing
¥ 192
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Technology Run Amok:Crisis Management in the Digital Age
Ian I. Mitroff, University of Southern California, Los Angeles, CA, USA / 2018-09-25 / Palgrave Macmillan
¥ 521
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Der Messecoach:Mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz
Thomas Dehghan, Solingen, Germany / 2018-09-22 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 108
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Sell It Like Serhant:How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant / 2018-09-20 / John Murray Learning
¥ 343
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Quick Guide UX Management:So verankern Sie Usability und User Experience im Unternehmen
Steffen Weichert, usability.de GmbH & Co. KG, Hannover, Germany; Gesine Quint, usability.de GmbH & Co. KG, Hannover, Germany; Torsten Bartel, usability.de GmbH & Co. KG, Hannover, Germany / 2018-09-12 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 1658
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Business Dynamics in North America:Analysis of Spatial and Temporal Trade Patterns
Rajagopal, EGADE Business School, Mexico City, Mexico; Vladimir Zlatev, Boston University, Boston, MA, USA / 2018-09-11 / Palgrave Macmillan
¥ 1054
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Application of Gaming in New Media Marketing
Pratika Mishra / 2018-09-07 / Business Science Reference
¥ 853
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Supply Chain Resilienz:Konzeptioneller Bezugsrahmen und Identifikation zuku?nftiger Erfolgsfaktoren
Lukas Biedermann, Bremen, Germany / 2018-09-05 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 474
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Toolbox für Marketing und Management:Kreativkonzepte – Analysewerkzeuge – Prognoseinstrumente
Ralf T. Kreutzer, Hochschule für Wirtschaft und Recht, Berlin, Germany / 2018-09-05 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 394
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Searching for a path out of distance fares:A review of historical passenger railway pricing and an agent-based simulation study on possible fare amendments
Norman Kellermann, 諦B-Personenverkehr AG, Wien, Austria / 2018-09-05 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 387
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Contemporary Issues in Digital Marketing:New Paradigms, Perspectives, and Practices
John Branch / 2018-09-01 / Libri Publishing
¥ 1685
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Innovative Approaches to Tourism and Leisure:Fourth International Conference IACuDiT, Athens 2017
Vicky Katsoni, IACuDiT and Technological Educational Institute (TEI) of Athens, Athens, Greece; Kathy Velander, Edinburgh Napier University, Edinburgh, UK / 2018-09-01 / Springer Berlin Heidelberg
¥ 1306
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Employee Motivation in Saudi Arabia:An Investigation into the Higher Education Sector
Rodwan Hashim Mohammed Fallatah, University of Kent, Canterbury, UK; Jawad Syed, Lahore University of Management Sciences, Lahore, Pakistan / 2018-09-01 / Palgrave Macmillan
¥ 2191
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The Routledge Handbook of Festivals
Judith Mair / 2018-08-31 / Routledge
¥ 974
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Behind the Manipulation
William Barre / 2018-08-30 / Cognella Academic Publishing
¥ 982
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Agile Procurement:Volume I: Adding Value with Lean Processes
Bernardo Nicoletti, University of Tor Vergata, Rome, Italy / 2018-08-26 / Palgrave Macmillan
¥ 600
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African Female Entrepreneurship:Merging Profit and Social Motives for the Greater Good
Amanobea Boateng, Grenoble École de Management, Grenoble, France / 2018-08-25 / Palgrave Macmillan
¥ 2228
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Advances in Global Marketing:A Research Anthology
Leonidas C. Leonidou, University of Cyprus, Nicosia, Cyprus; Constantine S. Katsikeas, University of Leeds, Leeds, , USA; Saeed Samiee, University of Tulsa, Tulsa, OK, USA; Bilge Aykol, Dokuz Eylül Un / 2018-08-24 / Springer Berlin Heidelberg
¥ 204
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Selling Science:How to Use Business Skills to Win Support for Scientific Research
Judge Steven & Lucas Richard / 2018-08-24 / World Scientific Publishing
¥ 1424
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The Afterlife of the Leiden Anatomical Collections:Hands On, Hands Off
Hieke Huistra / 2018-08-23 / Routledge
¥ 1525
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Value Creation through Engineering Excellence:Building Global Network Capabilities
Yufeng Zhang, University of Birmingham, Edgbaston, Birmingham, UK; Mike Gregory, University of Cambridge, Cambridge, UK / 2018-08-23 / Palgrave Macmillan
¥ 537
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Dienstleistungseinkauf:Die Beschaffung und Bewertung komplexer Service-Bündel
Erik Hofmann, Universität St. Gallen, St. Gallen, Switzerland; Martin Hänsel, Universität St. Gallen, St. Gallen, Switzerland; Carsten Vollrath, Innovative Partners Group (INP), Zürich, Switzerland / 2018-08-23 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 1142
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Spirituality, Sustainability, and Success:Concepts and Cases
Christopher G. Beehner, Seminole State College of Florida, Heathrow, FL, , USA / 2018-08-22 / Palgrave Macmillan
¥ 760
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Inventory Management in Multi-Echelon Networks:On the Optimization of Reorder Points
Christopher Grob, AutoUni, Wolfsburg, Germany / 2018-08-22 / Springer Berlin Heidelberg
¥ 488
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Marketing Communications:Objectives, Strategy, Tactics
John R Rossiter~Larry Percy~Lars Bergkvist / 2018-08-21 / Sage
¥ 1417
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Marketing Communications:Objectives, Strategy, Tactics
John R Rossiter~Larry Percy~Lars Bergkvist / 2018-08-21 / Sage
¥ 733
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The Evolution of Electronic Procurement:Transforming Business as Usual
Tobias Schoenherr, Michigan State University, East Lansing, MI, , USA / 2018-08-20 / Palgrave Macmillan
¥ 1304
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Agile Procurement:Volume II: Designing and Implementing a Digital Transformation
Bernardo Nicoletti, Rome, Italy / 2018-08-18 / Palgrave Macmillan
¥ 1061
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Strategic Perspectives in Destination Marketing
Mark Anthony Camilleri / 2018-08-17 / Business Science Reference
¥ 1916
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The Practical Guide to Managing Event Venues
Philip Berners / 2018-08-17 / Routledge
¥ 394
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The Practical Guide to Managing Event Venues
Philip Berners / 2018-08-17 / Routledge
¥ 541
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Digitales Pricing:Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell
Frank Frohmann, Rüdesheim am Rhein, Germany / 2018-08-17 / Gabler Verlag / Springer Fachmedien Wiesbaden
¥ 653
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The Persuasion Industries:The Making of Modern Britain
McKevitt, Steven / 2018-08-16 / Oxford University Press
¥ 5737
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Legends in Marketing: Gerald Zaltman
Jagdish N. Sheth / 2018-08-15 / Sage
¥ 982
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Brand Gender:Increasing Brand Equity through Brand Personality
Theo Lieven, University of St. Gallen, St. Gallen, Switzerland / 2018-08-14 / Palgrave Macmillan
¥ 751
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Travel Marketing, Tourism Economics and the Airline Product:An Introduction to Theory and Practice
Mark Anthony Camilleri, University of Malta, Msida / 2018-08-14 / Springer Berlin Heidelberg
¥ 788
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Developing Insights on Branding in the B2B Context: Case Studies from Business Practice:Case Studies from Business Practice
Koporcic/Ivanova-Gongne/Nyström / 2018-08-09 / Emerald Publishing
¥ 321
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Marketing Management:Indian Context Global Perspective
Ramaswamy~Namakumari / 2018-08-07 / Sage
¥ 1052
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Behind the Manipulation: The Art of Advertising Copywriting
Barre William / 2018-08-07 / Cognella Academic Publishing
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