ReadLink-学科

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Open and Innovative Trade Opportunities for Latin America and the Caribbean

Pablo Alberto Baisotti / 2020-06-26 / Business Science Reference

¥ 1549

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Additive Manufacturing Applications for Metals and Composites

K.R. Balasubramanian; V. Senthilkumar / 2020-06-19 / Engineering Science Reference

¥ 1062

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Atli, Dincer(编辑) / 2020-06-19 / Business Science Reference

¥ 1683

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Atli, Dincer(编辑) / 2020-06-19 / Business Science Reference

¥ 1448

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Circular Economy and Re-Commerce in the Fashion Industry

Archana Shrivastava; Geetika Jain; Justin Paul / 2020-06-19 / Business Science Reference

¥ 147

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Curt Verschoor On Ethics:Timely Columns from Strategic Finance Magazine

Belverd E. Needles, Jr. / 2020-06-18 / Wiley

¥ 2424

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Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics:The 2019 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)

Fotea, Silvia L.(编辑);Fotea, Ioan Ş.(编辑);Văduva, Sebastian A.(编辑) / 2020-06-13 / Springer Berlin Heidelberg

¥ 1239

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Consumption Behaviour and Social Responsibility:A Consumer Research Approach

Gupta, Karnika;Singh, Narendra / 2020-06-12 / Springer Berlin Heidelberg

¥ 1290

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Modern Health Care Marketing

Gunawardane Gamini / 2020-06-08 / World Scientific Publishing

¥ 185

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Smart Calling, 3E - Eliminate the Fear, Failure, and Rejection from Cold Calling

Art Sobczak / 2020-06-05 / Wiley

¥ 356

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Doing Semiotics:A Research Guide for Marketers at the Edge of Culture

Oswald, Laura R. / 2020-06-04 / Oxford University Press

¥ 840

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Doing Semiotics:A Research Guide for Marketers at the Edge of Culture

Oswald, Laura R. / 2020-06-04 / Oxford University Press

¥ 1424

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Managing the Marketplace

Matthew Bailey / 2020-06-02 / Routledge

¥ 1862

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Inclusive Development of Society:Proceedings of the 6th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018)

Edited by Ford Lumban Gaol, Natalia Filimonova, Irina Frolova and Ignatova Tatiana Vladimirovna / 2020-06-02 / CRC Press

¥ 1424

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Engaging Brands

Michaela Addis / 2020-06-01 / Routledge

¥ 2053

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Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Luís Farinha / 2020-05-29 / Business Science Reference

¥ 1424

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Fashion Buying and Merchandising

Rosy Boardman Rachel Parker-Strak and Claudia Henninger / 2020-05-28 / Routledge

¥ 394

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Engaging Brands

Michaela Addis / 2020-05-26 / Routledge

¥ 1424

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Brand Management:Mastering Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre / 2020-05-26 / Routledge

¥ 1326

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Accounting, Accountability and Society: Trends and Perspectives in Reporting, Management and Governance for Sustainability

Mara Del Baldo Jesse Dillard Maria-Gabriella Baldarelli / 2020-05-23 / Springer Berlin Heidelberg

¥ 1369

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Marketing Management

/ 2020-05-20 / Routledge

¥ 406

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Fashion Buying and Merchandising

Rosy Boardman Rachel Parker-Strak and Claudia Henninger / 2020-05-20 / Routledge

¥ 438

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Brand Management:Mastering Research, Theory and Practice

Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre / 2020-05-20 / Routledge

¥ 350

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Brands on a Mission:Achieving Social Impact and Business Growth through Purpose

Myriam Sidibe / 2020-05-20 / Routledge

¥ 966

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Social Entrepreneurship and Corporate Social Responsibility

Joan Marques; Satinder Dhiman / 2020-05-16 / Springer Berlin Heidelberg

¥ 254

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End of Competition, the:The Impact of the Network Economy

Molenaar, C. N. a. / 2020-05-15 / World Scientific Publishing

¥ 493

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Marketing Management

/ 2020-05-14 / Routledge

¥ 1005

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Selling Sustainability Short?:The Private Governance of Labor and the Environment in the Coffee Sector

Grabs, Janina() / 2020-05-14 / Cambridge University Press

¥ 371

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Sensory Marketing:An Introduction

Bertil Hultén / 2020-05-13 / Sage

¥ 1075

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Sensory Marketing:An Introduction

Bertil Hultén / 2020-05-13 / Sage

¥ 1023

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Principles and Practices of Small-Scale Sport Event Management

Anestis Fotiadis / 2020-05-08 / Business Science Reference

¥ 1615

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Principles and Practices of Small-Scale Sport Event Management

Anestis Fotiadis; Chris Vassiliadis / 2020-05-08 / Business Science Reference

¥ 1637

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Location-Based Marketing - Geomarketing and Geolocation

Gérard Cliquet / 2020-05-06 / Wiley-ISTE

¥ 663

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The Search for Ethics in Leadership, Business, and Beyond

Joanne B. Ciulla / 2020-05-06 / Springer Berlin Heidelberg

¥ 406

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Practical Business Negotiation

William W. Baber and Chavi C-Y Fletcher-Chen / 2020-04-29 / Routledge

¥ 1987

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Víctor Hernández-SantaolallaMónica Barrientos-Bueno / 2020-04-24 / Business Science Reference

¥ 190

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Coaching Winning Sales Teams: Insights from the World of Sport and Business

Tim Chapman/Lynn Pickford/Tony S / 2020-04-22 / Emerald Publishing

¥ 952

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Responsible Research for Better Business:Creating Useful and Credible Knowledge for Business and Society

Laszlo Zsolnai; Mike Thompson / 2020-04-19 / Palgrave Macmillan

¥ 655

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Entrepreneurial Marketing:A Blueprint for Customer Engagement

Beth Goldstein / 2020-04-17 / Sage

¥ 792

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Negotiation:Moving From Conflict to Agreement

Kevin W. Rockmann, Claus W. Langfred and Matthew A. Cronin / 2020-04-17 / Sage

¥ 1448

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Legal, Safety, and Environmental Challenges for Event Management: Emerging Research and Opportunities

Nadda, Vipin(编辑);Arnott, Ian(编辑);Sealy, Wendy(编辑) / 2020-04-17 / Business Science Reference

¥ 161

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The New Rules of Marketing and Pr:How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

David Meerman Scott / 2020-04-17 / Wiley

¥ 663

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Personal Brand Management:Marketing Human Value

Waller Talaya / 2020-04-16 / Springer Berlin Heidelberg

¥ 743

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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

Devanathan Sudharshan / 2020-04-16 / Emerald Publishing

¥ 1424

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Entrepreneurial Marketing and International New Ventures

/ 2020-04-15 / Routledge

¥ 1683

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Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism

Bari, Muhammad Waseem(编辑);Shaheen, Sadia(编辑);Fanchen, Meng(编辑) / 2020-04-10 / Business Science Reference

¥ 620

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Marketing Channels and Supply Chain Networks in North America:A Historical Analysis

Tamilia, Robert D.;Ferrell, O. C.;Hopkins, Karen / 2020-04-10 / Springer Berlin Heidelberg

¥ 952

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CSR in Contemporary Poland:Institutional Perspectives and Stakeholder Experiences

Bachnik, Katarzyna(编辑);Kaźmierczak, Magdalena(编辑);Rojek-Nowosielska, Magdalena(编辑) / 2020-04-07 / Palgrave Macmillan