Corporate Entrepreneurship and Venturing

管理经济学

原   价:
1105.00
售   价:
884.00
优惠
平台大促 低至8折优惠
作      者
出  版 社
出版时间
2010年12月08日
装      帧
平装
ISBN
9781441937612
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页      码
158
语      种
英语
综合评分
暂无评分
我 要 买
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库存 30 本
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图书简介

Corporate Entrepreneurship and Venturing is positioned at the crossroads of the strategy and entrepreneurship fields. The common theme is how and why corporate entrepreneurship and corporate venturing can contribute to innovation and strategic renewal in large established companies, in particular it explores ways to balance exploitation and exploration in established companies. The issue is how the locus of entrepreneurship affects the way corporate entrepreneurship addresses the exploitation/exploration challenge. In some chap

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