Architect’s Essentials of Marketing(The Architect’s Essentials of Professional Practice)

建筑师营销精要

工业经济学

原   价:
563.00
售   价:
450.00
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平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2004年09月03日
装      帧
平装
ISBN
9780471463641
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页      码
288
语      种
英文
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库存 30 本
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图书简介
Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you: Authoritative advice from leading national figures Flip-and-find access to critical business information Bulleted lists and callout boxes for quick reference Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
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Princeton University Library
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