Positioning for Architecture and Design Firms

定位为建筑和设计公司

工业经济学

原   价:
903.00
售   价:
722.00
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平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2011年04月01日
装      帧
精装
ISBN
9780470472255
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页      码
224
语      种
英文
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库存 30 本
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图书简介
An essential guide for a firm of any size to effectively position itself in the marketplaceFor an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, "Positioning for Architecture and Design Firms" provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm’s strongest
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Harvard Library
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