Routledge Handbook of Sports Event Management(Routledge International Handbooks)

Routledge体育赛事管理手册

体育理论

原   价:
3148.00
售   价:
2518.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2015年03月03日
装      帧
精装
ISBN
9780415858649
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页      码
462
开      本
246x174 mm
语      种
英文
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图书简介
Surveying the management of sports events of every size and scale, this new handbook presents key theory, best practice and ethical considerations. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines them and their relationships, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement.
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