The Economic Implications of Advertising (RLE Advertising)(Routledge Library Editions: Advertising)

广告学的经济意义

商业经济学

原   价:
1780.00
售   价:
1424.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2013年03月21日
装      帧
精装
ISBN
9780415818025
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页      码
232
开      本
234x156 mm
语      种
英文
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图书简介
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
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