Planning Advertisements (RLE Advertising)(Routledge Library Editions: Advertising)

规划广告

商业经济学

原   价:
1575.00
售   价:
1260.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2013年03月21日
装      帧
精装
ISBN
9780415817998
复制
页      码
208
开      本
234x156 mm
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 50 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
馆藏图书馆
Harvard Library
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个