Real Estate Marketing:Strategy, Personal Selling, Negotiation, Management, and Ethics
房地产营销：战略、销售、谈判、管理与道德
城市经济学
￥
2327.5
售 价：
￥
1862.00
优惠
平台大促 低至8折优惠
发货周期：预计5-7周发货
作 者
出 版 社
出版时间
2014年05月27日
装 帧
精装
页 码
320
开 本
246x174 mm
语 种
英文
综合评分
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图书简介
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book puts into context: marketing strategy, selling, negotiations, HRM and law and ethics issues.
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