Promoting and Marketing Events:Theory and Practice

宣传及推广活动:理论与实践

商业经济学

原   价:
671.00
售   价:
537.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2013年03月14日
装      帧
平装
ISBN
9780415667333
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页      码
280
开      本
246x174mm
语      种
英文
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图书简介
The book focuses on core marketing and PR current theory specifically relevant to the events, introducing students to topics from marketing strategy, consumer marketing and PR to how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega events to help how show theory can be applied in practice. It further includes inserts of interviews with practitioners in the field to offer insight into the realities of event promotion and how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.
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