图书简介
The internet was created to bring us together. But somewhere along the way, that vision was lost. We handed over our data to centralized figures, allowed big tech to thrive off our creations, and accepted our place in a system that is seemingly out of our control. However, in the far corners of the internet, a new story is being written. The authors are not big tech. No. The authors are you and me. Some of the learnings will center around Web3, NFT and the Metaverse. Let this be your on-ramp to the future of the digital world. This is a business fable about a brand which is struggling to figure out how to improve their customer experience. The technical and marketing teams need to work together to present solutions to the board who has asked for use cases with new technologies like web3 and metaverses to achieve their goals. The newly appointed Chief Growth Officer, Victoria McSay, recognizes the potential of the new approaches, technology and the concept of community to help them experience and understand the customer emPOWERowerment of the new internet. This new customer empowerment comes in 5 lessons: The power of digital identity in web3. House analogy/story, closing window shades, and locking doors. The power of community in NFTs. The power of ownership of data. The power of experience in the metaverse. The power of combining technology like AI and NFTs.
Foreword Preface Introduction Part 1: The Fable Chapter 1: Getting Started Backstory The New Internet Why V Matters Its Not Just about the Tech The Challenges Were Ready Chapter 2: The Team The Meeting Reflection The Change Agent: V Cary The Educator: Dawn Alek The Gamer: Tommy Seaport The Product Manager 3.0: Johnny Poyhonan The Strategist: Melissa Pop The Marketeer: Emma Sphynx The Tehnologist: Greg Dashed The First Get-Together Team Brainstorming The Next Step Deep Tissue Chapter 3: Learn and Be Curious--The Tech The Education Begins The Word Picture Down the Rabbit Hole The Two-Sided Marketplace In the Middle The Blockchain Web3 and Digital Identity Nonfungible Tokens (NFTs) The Metaverse Decentralized Autonomous Organizations (DAOs) Artificial Intelligence (AI) Conclusion Chapter 4: The Use Cases--Business Outcomes Utility > Hype Blockchain Use Cases MakerDAO Ripple Propy California Department of Motor Vehicles (DMV) Web3 and Digital Identity Use Cases Blockchain.com Bandit Network Atari Government of Estonia Metaverse Use Cases Forever 21 Accenture BMW Seoul, South Korea DAO Use Cases PizzaDAO Uniswap Decentraland LOréal NYX Professional Makeup Artificial Intelligence (AI) Tools Unstoppable Domains NFT365 Podcast with Brian Fanzo NFTs Lazy Lions CryptoPunks Tiffany s Conclusion Chapter 5: The Rabbit Team Plays Lets Get Started! Surveying the Surroundings Want to Play a Game? Lets Go to a Virtual Conference and Concert! Setting Up a Wallet and Funding It with Crypto Securing Your Digital Identity and Web3/Metaverse Branding Artificial Intelligence to Augment Your Skills Chapter 6: The Metaverse Mindset--Bold Vision and Planning Tools Summary emPOWERment 1: Building the Rabbit Team emPOWERment 2: Using Your Digital Identity to Brand in Web3 and the Metaverse emPOWERment 3: Building and Growing the Community with Customer Obsession emPOWERment 4: Developing World-Class Experiences with the Metaverse emPOWERment 5: Augmenting Your Intelligence with AI Putting It All Together for the Board Part 2: The Application Chapter 7: The 5 EmPOWERMENT Model An Overview of the Model Understanding and Gaining Value from the 5 emPOWERments The power of the rabbit team The power of your branded digital identity in Web3 and ownership The power of creating community through customer obsession The power of developing world-class experiences in the metaverse The power of artificial intelligence How to Build the Rabbit Team How to Build Your Web3 Digital Identity as a Company or Individual Brand For both your personal brand and your corporate brand For an individual Web3/metaverse digital identity For a corporate Web3/metaverse digital identity The Community Is the Project and the Project Is the Community Build World-Class Metaverse Experiences Dont Forget to Augment Your Intelligence with AI The Business Case Conclusion Appendix A: Glossary Appendix B: Additional Thoughts on DAOs To DAO or not to DAO: That Is the Question DAOs as the New Membership Club Steps to Building a Dao About the Author
Trade Policy 买家须知
- 关于产品：
- ● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
- ● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
- ● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
关于退换货：- 由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
并请在工作日通过电话400-008-1110联系我们。
- 签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
- ● 缺页/错页/错印/脱线
关于发货时间：- 一般情况下：
- ●【现货】 下单后48小时内由北京（库房）发出快递。
- ●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
- ● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
- ● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
关于到货时间：- 由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间：- 010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
- 其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
关于快递：- ● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐
