图书简介
Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation, and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-events.Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process, the book is designed to encourage critical thinking, to help the reader to become an adaptable and capable manager ready to cope with the constantly evolving challenges of the contemporary events landscape. The book begins with an updated chapter on the types of knowledge in event management, posing questions that help readers to understand their current knowledge, to decide what they need to pursue, and to advance their knowledge strategies. Containing a rich array of international, real-world case studies, data, and practical examples, from traditional and niche sport, recreation, and tourism contexts, this fourth edition is enhanced by a completely new chapter on practical advances in environmental sustainability that provides an overview of research as well as strategies for moving forward. The book goes further than any other event management textbook in placing social, ethical, and environmental responsibilities at the centre of the event planning process. Event Management in Sport, Recreation, and Tourism is an essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation, or tourism.
1 Hosting Traditional and Niche Events in Sport, Recreation, and Tourism: Knowledge Required for Success in Practice
Cheryl Mallen
2 Building Fundamental Knowledge to be a Facilitator of Events
Amy Cunningham and Dr. Joanne MacLean
3 The Development Phase of the Event Planning Model
Maureen Connolly and Lorne J. Adams
4 The Event Operational Planning Phase of the Event Planning Model
Cheryl Mallen
5 Issues and Management Strategies in Event Operational Planning
Nicole Greco and Cheryl Mallen
6 The Event Implementation, Monitoring, and Management Phase of The Event Planning Model
Lorne J. Adams
7 The Event Evaluation and Renewal Phase of the Event Planning Model
Scott Forrester and Lorne J. Adams
8 Safeguarding the Natural Environment in Event Management
Greg Dingle, Chris Chard, and Matt Dolf
9 Environmental Sustainability in Sport, Recreation and Tourism: “You Ain’t Seen Nothin Yet”
Cheryl Mallen, Justine Schwende, and Efthalie (Elia) Chatzigianni
10 Event Bidding
Cheryl Mallen
11 Politics in Event Bidding and Hosting
Trish Chant-Sehl
12 Facilitating Quality in Event Management
Craig Hyatt and Chris Chard
13 Conclusions
Lorne J. Adams
Trade Policy 买家须知
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