This book provides a guide to such budding social researchers, who are non-native English speakers drawing examples from literature to show how to conduct a research, present research results, integrate with existing literature to draw conclusions through real-world examples. Existing English books teaching research methods and philosophy of academic research are written in ‘academic English’ and, it is hard for non-native English-speaking budding researchers to study and understand those books. Also, this book uses examples to show how to communicate with journal editors and peer reviewers to get published the research results as journal articles, book chapters or conference papers. This book connects different quantitative techniques, qualitative methodologies (case studies, phenomenology and ethnography and Grounded theory) as well as Mixed methods methodology through a single example. This book attempts to describe a holistic approach introducing a 10Ps model that incorporates the essential elements of the research process. The process focuses on combining philosophical framework and arguments from research results.This book focuses not only on conducting a research project, but also on the approach and procedures to be followed to achieve higher marks for course work assignments and publishing research articles in international journals.This book shows how to create many papers from one research/data set to increase number of publications and citations. This book has fewer words and more illustrations, tables, figures, pictures and YouTube tutorial links.This book outlines how to present test results in APA style for all the statistical test used in this book, using examples.

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