Multilatinas

图书简介

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America’s place in international business.

Part I: 1. Multilatinas – where do we find them? Mauricio Losada and Veneta Andonova; 2. Colombia – the new wave Juana García and Veneta Andonova; 3. Peru – the future Juana García and Veneta Andonova; 4. Chile – the disciplined Juana García and Veneta Andonova; 5. Argentina – the precursor Juana García and Veneta Andonova; 6. Mexico – the lighthouse Juana García and Veneta Andonova; 7. Brazil – the heavyweight Juana García and Veneta Andonova; Part II: 8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada; 9. Organisational resources and competences Veneta Andonova and Mauricio Losada; 10. Non-market resources and business groups Veneta Andonova and Mauricio Losada; Part III: 11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova; 12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova; 13. Multilatinas – strategies for internationalisation Veneta Andonova and Mauricio Losada; Part IV. An Introductory Note: 14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum; 15. Shared value – opportunities for multilatinas Jorge Ramírez-Vallejo and Ernesto Cuéllar-Urbano; 16. Exploring HRM systems in the multilatina enterprise Anabella Davila; 17. The internationalisation of high-tech new ventures from Latin America – the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.

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Multilatinas 拉丁美洲跨国企业：国际化战略 管理经济学

Multilatinas

拉丁美洲跨国企业：国际化战略
管理经济学