Next Generation Retail

下一代零售:如何利用新技术进行面向未来的创新

商业经济学

原   价:
254.00
售   价:
203.00
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发货周期:国外库房发货,通常付款后3-5周到货!
作      者
出  版 社
出版时间
2023年02月03日
装      帧
平装
ISBN
9781398609631
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页      码
240
开      本
156x234mm
语      种
英文
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库存 30 本
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图书简介
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today’s consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today’s environment of breakneck change and innovation. (来源*.co.uk)
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