图书简介
This book provides a framework for translating ideas from the academic laboratory to commercial ventures. The book is designed for academic researchers (advanced PhD students, post-doctoral fellows, university faculty and staff) who believe their research ideas could be the basis for a commercial venture. The book contains a complete program to create their entrepreneurial ecosystem by enabling scientist entrepreneurs to drive their discoveries to commercial impact. The authors from MIT and SMART have been working with academic researchers in Singapore for over ten years to help them de-risk an idea for an early-stage technology-based venture to prepare them to raise capital and initiate a NewCo. We developed a set of best practices during this work by teaching over 300 scientists, researchers, and postdocs in our Bootcamp for academic researchers and providing them with the tools to be scientist entrepreneurs. These teams have gone on to start over 44 companies. Through our real-time experience in working with academic researchers, supplemented with our personal experience in technology start-ups, we developed the Adaptive Innovation™ Framework. It is a must-read for any researcher, scientist, or engineer in the deep-tech area who wants to drive their discovery to commercial success and achieve societal impact.Key Features: oContains a complete program with case studies, examples, and templatesoRich content written in a story-telling styleoShows the lives and case studies of scientist entrepreneurs as they explored their entrepreneurial journeyoFocuses on translating early-stage laboratory to commercial venturesoPresents the Adaptive Innovation framework evolved in working with over 300 researchers working with over 125 different technologies in both the life and physical sciences
Before You Start: Introduction; The Necessity of a Mindset Change; The Six Steps to Facilitate Mindset Change; Establishing a 360° Field of Vision; Forming the Team; Be Mindful of Your Assumptions; Using New Knowledge and Converging Technology; Constant Vigilance; Adaptive Innovation™ Framework: Introduction; The Adaptive Innovation™ Framework; Your Technology: Introduction; Surveying Your Technology; Opportunity Map and Decisions Matrix: Introduction; Opportunity Map; Developing An Opportunity Map; Evaluating Your Opportunity Matrix; Creating an Opportunity Priority List; Market Attractiveness; Technology Centrality; The Decision Matrix; Value Proposition: Introduction; Known versus Unknown Market Demand; Job to be Done (JTBD); From Job-to-be-Done to Exponential Benefits; From Opportunity Map to Value Proposition; Understand the Drivers of Technology Step Change; Current and Future Scenarios of Your Innovation; Value Proposition Design; Prepare Your Value Proposition; Testing Your Value Proposition; Working Backwards from the Customer; Component vs Whole Product; Customer Discovery: How to Implement Customer Discovery?; Remember: Entrepreneurship is a Contact Sport; Structure of the Interview; Conducting Customer Interviews; Voice of the Customer — What are the Critical Quality Attributes (CQAs)?; Guide to Interviewing; Beachhead Markets and Customers: Introduction; Beachhead Market
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