Visual Merchandising for Fashion(Basics Fashion Management)

时装视觉营销

工业经济学

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发货周期:国外库房发货,通常付款后3-5周到货!
作      者
出  版 社
出版时间
2021年03月11日
装      帧
平装
ISBN
9781350071599
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页      码
208
语      种
英文
版      次
2nd ed.
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图书简介
Where do shoppers meet before heading out to to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
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