If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager trying to look for new business opportunities to improve or innovate your business offerings, you will likely find some useful tips in this book.This book aims to guide entrepreneurs and managers in Asia on how to go about identifying business opportunities for innovation. The book presents lessons and insights gleaned from original research conducted with more than 350 Singapore entrepreneurs that explored in-depth into how entrepreneurs went about identifying business opportunities for innovation. Besides ample and appropriate business examples from around the world that illustrate key principles and strategies that guide ideation and execution, we also discuss how companies are identifying business opportunities to transform their businesses in these difficult times.The book will equip aspiring entrepreneurs and students of entrepreneurship and managers keen to innovate for their firm with the necessary skill sets to become successful in this turbulent economic climate. The book offers effective tips on identifying potential business opportunities, developing the business ideas with a well-defined and systematic approach, and sustaining the business through the adoption of appropriate business strategies and emerging technologies.In this pandemic ridden times, this book would no doubt be a useful resource for entrepreneurs and managers looking to ride out key challenges and emerge as survivors and successful business leaders.Key FeaturesResearch based — The content of the book primarily comes from several longitudinal mixed methods research studies, funded by research grants, conducted amongst more than 350 Singapore entrepreneurs and thus has scientific basisGrounded in practical frameworks — The book presents several theories and frameworks, derived from rigorous empirical studies and the broader academic literature, that will help provide useful guiding frameworks for entrepreneurs and managersPractice orientation — The approach and presentation of the book is practice oriented and is therefore useful for practicing and aspiring entrepreneurs who need guidance to effectively execute a business idea

• 关于产品：
• ● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
• ● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
• ● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
• 
  关于退换货：
• 由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
• 由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
• ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
  并请在工作日通过电话400-008-1110联系我们。
• 签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
• ● 缺页/错页/错印/脱线
• 
  关于发货时间：
• 一般情况下：
• ●【现货】 下单后48小时内由北京（库房）发出快递。
• ●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
• ● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
• ● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
• 
  关于到货时间：
• 由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
• ● 主要城市一般2-4天
• ● 偏远地区一般4-7天
• 
  关于接听咨询电话的时间：
• 010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
• 其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
• 
  关于快递：
• ● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。