Principles of External Business Environment Analyzability in an Organizational Context, authored by Bruno F. Abrantes, offers a fresh perspective on the critical topic of business environmental analysis (BEA) within the field of strategic management. Abrantes begins by exploring the role of uncertainty in life and business, highlighting the crucial importance of effective management in navigating these uncertainties. He traces the evolution of management theory from Ancient China and Greece to contemporary approaches, narrowing the focus to organizational management and strategic management.From there, Abrantes delves into the world of business environments (BE), examining types of markets, market structures, and ecosystems. He introduces the tenets of philosophy of management and analyzability, demonstrating how they apply to the design and implementation of a business environment analysis project (BEAP). Abrantes explores a wide range of analytical models and decision-making strategies, offering over 50 models applicable to BEAP and suggesting an additional 50 models for decision making and project management.The book also provides comprehensive support for collecting market data and utilizing business intelligence (BI) tools, along with a discussion of the utility of indexes, ratios, and benchmarking in external business environment analysis (EBEA).This premier reference source is an essential read for university and college students in business, economics, and marketing, particularly those taking a strategic management course. This book provides a deep understanding of BEAP design and a sharp critical sense for the philosophical questions behind analyzability in decision making. With a wealth of different models and theory to inform their work, it is also a valuable resource for management consultants and strategists looking to expand their horizons beyond their department or consultancy company. Topics covered in the book include black swans, environmental forecasting, environmental scanning, future thinking, market research, scenario planning, VUCA, and wild card, among others. This book is a must-read for anyone looking to understand and excel in the critical field of business environmental analysis.

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