图书简介
Industry. Culture. Technology. It’s time they came together.
CONTENTS; Preface; About the Authors; Part 1 The Changing Media Landscape; Chapter 1 Mass Communication and Its Digital Transformation; 1.1 Telephony: Case Study in Convergence; 1.2 Three Types of Convergence; Technological Convergence; Economic Convergence; Cultural Convergence; 1.3 Implications of Convergence; Media Organization; Media Type; Media Content; Media Use; Media Distribution; Media Audience; Media Profession; Attitudes and Values; 1.4 Mass Communication in the Digital Age; Interpersonal Communication; Mass Communication; Mass Communication and Convergence; 1.5 Functions of Mass Communication; Surveillance; Correlation; Cultural Transmission; Entertainment; 1.6 Television: The Future of Convergence; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Oprah Winfrey; INTERNATIONAL PERSPECTIVES: Translating is Not Child’s Play; CONVERGENCE CULTURE: The Reflective D; ETHICS IN MEDIA: Do You Pay More if You Own a Mac?; Chapter 2 Media Literacy in the Digital Age; 2.1 Education and Media; 2.2 What Is Media Literacy?; 2.3 What Makes Mediated Communication Different?; Semiotics; Framing; 2.4 Early Concerns of Media Effects; 2.5 Media Grammar; Print Media; Radio and Recorded Music; Film and Television; Digital-Media Grammar; 2.6 Implications of Commercial Media; Commercial-Media Debate; Concentration of Media Ownership; 2.7 Media Bias; 2.8 Developing Critical Media-Literacy Skills; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Marshall McLuhan; INTERNATIONAL PERSPECTIVES: Mobile Telephony in the Developing World; ETHICAL DEBATES: When Media Report Rape Allegations; CONVERGENCE CULTURE: Evaluating Online Information; Chapter 3 Media Theory and Research; 3.1 Role of Theory and Research; Mass Society, Mass Communication; 3.2 Theories of Communication; Transmission Models; Critical Theory and Cultural Studies; 3.3 Media-Effects Research; Propaganda and the Magic Bullet; Payne Fund; Radio’s Wider Impact; Television and Violence; Limited Effects; Cultivation Analysis; Spiral of Silence; Third-Person Effect; Criticisms of Media-Effects Research; 3.4 Understanding the Audience; Audiences Creating Meaning; Uses and Gratifications; Encoding/Decoding; Reception Analysis; Framing; 3.5 Cultural Studies; Ideology and the Culture Industry; Criticisms of Cultural Studies; 3.6 Sociohistorical Frameworks; Information Society; Political Economy; Media Ecology; Agenda Setting; 3.7 New Directions in Media Research; 3.8 Media Research: What Type of Science Is It?; Quantitative Research; Qualitative Research; Qualitative and Quantitative Research Working Together; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; CONVERGENCE CULTURE: Do FPS Games Cause Violence?; MEDIA PIONEERS: Nonny de la Pena; INTERNATIONAL PERSPECTIVES: A Habit of Being Right on the Things; ETHICS IN MEDIA: Instagram and Body Image; Part 2 Mass-Communication Formats; Chapter 4 Print Media: BOOKS, NEWSPAPERS, AND MAGAZINES; 4.1 Functions of Print Media; Transmission of Culture; Diffusion of Ideas and Knowledge; Entertainment; 4.2 Distinctive Functions of Books; 4.3 History of Books to Today; Monastic Scribes; Johannes Gutenberg; Beginnings of Mass Communication and Mass Literacy; Cheaper and Smaller Books; Dime Novels; Mass-Market Paperbacks; Print-on-Demand; Ebooks; 4.4 Current Book-Industry Issues; 4.5 Sales and Readership of Books; 4.6 Outlook for Books; 4.7 Distinctive Functions of Newspapers; Local Newspapers; National Newspapers; 4.8 History of Newspapers to Today; The Commercial Press and the Partisan Press; Colonial Readership and Finances; The Golden Age of Newspapers; 4.9 Current Newspaper-Industry Issues; Newspaper Chains; Benefits of Chains; Problems with Chains; Leading Newspaper Chains; Declining Number of Newspapers; 4.10 Sales and Readership of Newspapers; Circulation and Readership; Advertising; 4.11 Outlook for Newspapers; 4.12 Distinctive Functions of Magazines; 4.13 History of Magazines to Today; 4.14 Current Magazine-Industry Issues; 4.15 Sales and Readership of Magazines; 4.16 Outlook for Magazines; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: Have Ebooks Finally Gone Over the Great Wall in China?; CONVERGENCE CULTURE: When the Funnies Get Serious; MEDIA PIONEERS: Ruben Salazar; Chapter 5 Audio Media: MUSIC RECORDINGS, RADIO; 5.1 The Recording Industry; 5.2 Distinctive Functions of the Recording Industry; 5.3 History of Recorded Music; From Tin Pan Alley to Hollywood; Roots of Rock and Roll; Redefining Rock; 5.4 The Recording Industry Today; 5.5 Recording-Industry Business Model; Creation; Promotion; Distribution; Pricing Structure; 5.6 Outlook for the Recording Industry; Digital Rights Management and Illegal File Sharing; New Business Models Emerging; 5.7 What Is Broadcasting?; 5.8 Radio; 5.9 Distinctive Functions of Radio; 5.10 History of Radio; Wireless Telegraphy; Exploring Radio’s Early Potential; Voice Transmission; Radio Before, During, and After WWI; Widespread Public Adoption of Radio; FM Radio, Edwin Howard Armstrong, and David Sarnoff; Creating a Viable Business Model for Radio; The Rise of Radio Networks; Consolidation in Radio Station Ownership; 5.11 The Radio Industry Today; 5.12 Radio Station Programming; 5.13 Outlook for the Radio Industry; Podcasting; Satellite Radio; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Lil Nas X; ETHICAL DEBATES: Mashed-Up and Mixed-Up Musical Ethics; CONVERGENCE CULTURE: NPR and PRI: America’s Public Radio Networks; INTERNATIONAL PERSPECTIVES: Trusting in the Power of the Airwaves; Chapter 6 Visual Media: PHOTOGRAPHY, MOVIES, AND TELEVISION; 6.1 Photography; History of Photography; Photographic Industry Today; 6.2 Movies; 6.3 History of the Movie Industry; Silent Era: New Medium, New Technologies, New Storytelling; Melies,Griffith and Weber; Murnau, Flaherty, and Eisenstein; Sound and Color; Hollywood Movie Moguls; Warner Brothers; Walt Disney; Samuel Goldwyn; Marcus Loew; Louis B. Mayer; Hollywood Star System; The Director as Auteur; Technological Influences on Movie Genres; Other Entertainment Sources for Movies; DVDs And Streaming; 6.4 Movie Industry Today; 6.5 Marketing and Distribution for Movies; 6.6 Movie-Industry Business Model; 6.7 Outlook for the Movie Industry; 6.8 Television; 6.9 History of Television; Seeing the Light: The First Television Systems; Modern Television Takes Shape; Programming and Genre Influences; Pushing the Programming Envelope; Cable Comes of Age; Filling the Days; Filling the Nights; Sports; Reality Shows; Digital Television: Preparing the Way for Convergence; The Rise of Flat-Panel Displays; 6.10 Television Distribution; Broadcast TV; Cable TV; Satellite TV; 6.11 Television Industry Today; Cable System Structure; Satellite Versus Cable Versus IPTV; 6.12 Television-Industry Business Model; 6.13 Outlook for the Television Industry; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: Breaking the Silence Around Molestation; DIGITAL DEBATES: The Photojournalist’s Dilemma: Immersion in Conflict; MEDIA PIONEERS: Kathleen Kennedy; CONVERGENCE CULTURE: Home Theater-Really, This Time; Chapter 7 Interactive Media: THE INTERNET, VIDEO GAMES, AND VIRTUAL REALITY; 7.1 Interactivity Defined; 7.2 Interactive Media Versus Mass Media; 7.3 Historical Development of User Interfaces; Television Interfaces; Intuitive Interfaces; Keyboards; Computer Mouse; Touchscreens; Natural Input Methods; Graphical User Interfaces; 7.4 Historical Development of the Internet and the World Wide Web; Internet Protocol; World Wide Web; Graphical Web Browsers; Search Engines; Broadband; Distribution Dynamics; 7.5 Video Games; 7.6 Historical Development of Video Games; 7.7 Types of Video Games; 7.8 Video-Game Industry; 7.9 Trends in Video Games; 7.10 Gamification; 7.11 Virtual Reality; 7.12 Ethics of Interactive Media; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: Can the Internet Save Endangered Languages?; MEDIA PIONEERS: Hironobu Sakaguchi; CONVERGENCE CULTURE: What Do Video Games Do to You?; ETHICS IN MEDIA: Epic Games Epic Fines; Part 3 Media Perspectives; Chapter 8 The Impact of Social Media; 8.1 Defining Social Media; Dialogic Communication; Social Production; 8.2 What Is Social About Social Media?; Choice; Conversation; Curation; Creation; Collaboration; 8.3 Types of Social Media; Email; Discussion Boards and Web Forums; Chat Rooms; Blogs and Microblogs; Wikis; Social-Networking Sites; 8.4 Producers and Produsers; Reputation, Ratings, and Trust; Privacy; Transparency; 8.5 Social Media: The Good, the Bad, and the Ugly; Are Social Media Making Us Less Social?; Are Social Media Making Us Dumber?; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: Behind the Great Firewall; MEDIA PIONEERS: Jack Dorsey; CONVERGENCE CULTURE: Are We Really Separated by Six Degrees?; ETHICS IN MEDIA: Cybershaming and Cyberbullying: New Twists on Old Problems; Chapter 9 Journalism: From Information to Participation; 9.1 What Is News?; 9.2 The Historical Development of Journalism; News Values and the Associated Press; Pulitzer and Hearst: The Circulation Wars, Sensationalism, and Standards; Joseph Pulitzer; William Randolph Hearst; The Rise of Electronic Journalism; Murrow and News in TV’s Golden Age; Changes in Television News; 9.3 Foundations of Journalism; The Hutchins Commission and a Free and Responsible Press; Separation of Editorial and Business Operations; Fairness and Balance in News Coverage; Framing the News; Expert Sources; 9.4 From Event to Public Eye: How News Is Created; Gathering the News; Producing the News; Distributing the News; 9.5 Types of Journalism; Alternative Journalism; Public Journalism; Citizen Journalism; Constructive Journalism; An International Perspective; 9.6 Journalism in the Digital World; Nontraditional Sources; Online User Habits; Personalization; Contextualization; Convergence; 9.7 The Business of Journalism; Salaries; Diversity in the Newsroom; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Mary Ann Shadd Cary and Ida B. Wells; INTERNATIONAL PERSPECTIVES: The Panama Papers; CONVERGENCE CULTURE: Digital News Organizations Come into Their Own; ETHICS IN MEDIA: What is Fake News, Exactly?; Chapter 10 Public Relations: Building Relationships Through Strategic Communications; 10.1 Strategic Communications; Persuasive Communications; Elaboration Likelihood Model (ELM); The Role of Media in Persuasion; 10.2 Public Relations; The Historical Development of Public Relations; Trends in the Development of Public Relations; PR and Media Relations; Pseudo-Events; Distributing News to the Media in the Digital Age; Finding Sources Online; PR Firms and the PR Industry; 10.3 Changing Trends in PR; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: PR Gets a Red Card at the World Cup; MEDIA PIONEERS: Doris E. Fleischman; CONVERGENCE CULTURE: Hard Landing for the Airline Industry; ETHICS IN MEDIA: Fooling Most of the People Most of the Time . . . Digitally; Chapter 11 Advertising: THE POWER OF PERSUASION; 11.1 Advertising; The Historical Development of Advertising; Advertising Agencies; Commercial Television; Internet; The Rise of Branding; Selling Products, Selling Ideas; Advertising Channels; Print Media; Electronic Media; Outdoor; Direct Mail; Advertising in a Digital World; Cookies; Email Marketing; Banner Ads; Pop-Ups and Video; Classifieds and Auction Sites; Search-Engine Ads; Mobile Advertising; In-Game Advertising; Behavioral Advertising; Viral Marketing; Native Advertising; The Advertising Business; Advertising Agencies; 11.2 Changing Trends in Advertising; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Madame C.J. Walker; ETHICS IN MEDIA: No Cure for Bad; CONVERGENCE CULTURE: Content Marketing: Blurring the Line Between Journalism and Advertising?; INTERNATIONAL PERSPECTIVES: Does Marketing Affect What Drugs We Take?; Chapter 12 Media Ethics; 12.1 Ethics, Morals, and Laws; 12.2 Major Systems of Ethical Reasoning; Character, or Virtue Ethics; The Golden Rule; The Golden Mean; Virtue Ethics in Action; Duties; The Categorical Imperative; Discourse Ethics; Duties-Based Ethics in Action; Consequences; Utilitarianism; Social Justice; Consequence-Based Ethics in Action; Relationships, or Dialogical Ethics; Ethics of Care; Moral Relativism; 12.3 Issues in Ethical Decision Making; 12.4 Role of Commercialism in Media Ethics; Media Types Influencing Content; 12.5 Ethics in Journalism; Privacy Rights Versus the Public’s Right to Know; Going Undercover; Victimizing the Victims; Misrepresentation and Plagiarism; Society of Professional Journalists Code of Ethics; 12.6 Ethical Issues in Advertising; Deceptive Advertising; Puffery; Conflicts of Interest in Advertising; Advertising Codes of Ethics; 12.7 Ethics in Public Relations; Conflicts of Interest in PR; Public Relations Codes of Ethics; 12.8 Ethics in Entertainment; Stereotypes in Entertainment; Sex and Violence; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; INTERNATIONAL PERSPECTIVES: Global Action: Uniting Women Worldwide Through Social Networks; ETHICAL DEBATES: Dialogical Ethics in Action; CONVERGENCE CULTURE: Forbidden Fruit; MEDIA PIONEERS: Naomi Klein; Part 4 Media and Society; Chapter 13 Communication Law and Regulation in the Digital Age; 13.1 The Legal Framework; 13.2 The Foundations of Freedom of Expression; National Security; Clear and Present Danger; Prior Restraint; Libel; New York Times Co. v. Sullivan (1964); Protecting Journalists Against Libel; Shield Laws; Censorship; The Censorship of Comics; The Hays Code; Indecent Content; Obscenity; Criticism, Ridicule, or Humor; 13.3 Regulating Electronic Media; Early Days and the Radio Act of 1912 (1911-1926); Increasing Regulation and the Federal Radio Commission; (1927-1933); The Communications Act and Spectrum Scarcity (1934-1995); The Telecommunications Act and the Internet (1996-Present); International Electronic Media Regulation; 13.4 The Federal Communications Commission (FCC); Universal Service; The FCC, License Renewal, and Regulatory Power; Spectrum Auction; 13.5 Regulating Commercial and Political Speech; Commercial Speech; Tobacco, Alcohol, and Marijuana Advertising; Unclear Regulatory Boundaries; Political Speech; Equal-Time Rule; Fairness Doctrine; 13.6 Children’s Programming Protections; The Children’s Television Act; Violent and Sexual Programming: The V-Chip; 13.7 Intellectual Property Rights; Fair Use; 13.8 Privacy; 13.9 Legal Issues in the Digital World; Digital Rights Management; Privacy; Content Rights and Responsibilities; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; MEDIA PIONEERS: Andrew Chung, Lawrence Hurley, Andrea Januta, Jaimi Dowdell and Jackie Botts; CONVERGENCE CULTURE: The Great Network Neutrality Debate; INTERNATIONAL PERSPECTIVES: The Rise and Fall of Russian Media; ETHICAL DEBATES: Does the Punishment Fit the Crime?; Chapter 14 Mass Communication and Politics in the Digital Age; 14.1 Journalism and Political Coverage; Politicians Using the News; Sound Bites and Horse Races; The Changing Tone of Television Political Coverage; Opinion Polls; 14.2 Political Advertising; Impact of Negative Advertising; Effectiveness of Negative Advertising; 14.3 Politics and Entertainment; Political Campaigns and Entertainment; Political Debates; 14.4 Social Media and Political Campaigns; Changes With Social Media; Changing Rules for Politicians; 14.5 Social Media and Civic Engagement; Databases and Government Transparency; Smart Mobs; 14.6 Political Polarization and Media Habits; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; ETHICAL DEBATES: Can Imagery Lead to Action?; CONVERGENCE CULTURE: Super PACS and Media; INTERNATIONAL PERSPECTIVES: Crowdsourcing Election Monitoring; MEDIA PIONEERS: Bill Adair; Chapter 15 Global Media in the Digital Age; 15.1 Four Theories of International Mass Communication; Authoritarian Theory; Libertarian Theory; Social Responsibility Theory; Soviet Theory; 15.2 The Public, the Public Sphere, and Public Opinion; 15.3 Political and Socioeconomic Issues with Global Media; Media in Developing Countries; Searching for Truth: Self-Censorship in China; The Digital Divide; 15.4 Global Media, Local Values; New Worlds-Or Cultural Imperialism?; Convergence and Its Discontents; Globalization of Media Production; Global Media Flow; Protecting Local Voices; Some Developing Nations; A Neighbo(u)ring Nation; Promoting Global Voices; Cybersecurity and Media; Media Careers; Looking Back and Moving Forward; FURTHER READING; Features; ETHICAL DEBATES: Humor and Ethics: The Role of Satire and Religion; CONVERGENCE CULTURE: Breaking News on a Global Scale; MEDIA PIONEERS: Steve Chen, Chad Hurley, and Jawed Karim; Glossary G-1; Notes N-1; Credits C-1; Index I-1
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