图书简介
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: WEBLink9781032268187.
Part 1: Foundations
1. Introduction to Persuasion
2. Foundations of Persuasion
3. Historical, Scientific, and Ethical Foundations
Part 2: The Nature of Attitudes
4. Attitudes: Definition and Structure
5. Attitudes, Behavior, and the Keys to Persuasion
6. Attitude Functions
7. The Power of Our Passions: Theory and Research on Strong Attitudes
8. Automatic Attitudes, Priming, and Prejudice
9. Attitude Measurement
Part 3: Changing Attitudes and Behavior
10. Processing Persuasive Communications
11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study
12. "Who Says It": Credibility and Social Attractiveness
13. Fundamentals of the Message
14. Emotional Message Appeals: Fear and Guilt
15. Cognitive Dissonance Theory
Part 4: Persuasive Communication Contexts
16. Interpersonal Persuasion
17. Advertising, Marketing, and Persuasion
18. Health Communication Campaigns
Trade Policy 买家须知
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