图书简介

Preface Section 1: What is Value? Chapter 1: A History of Value Theory: and where economics went wrong This chapter provides a fairly in-depth overview of how economics has understood the concept of value over the last 2 centuries. I trace the problems that economists faced in understanding what it is and how it affects market prices. And, more to the point, I show how and where most economists went wrong. Chapter 2: Modern Entrepreneurship Theory: and why it leads entrepreneurs astray This chapter explains the most prominent theories of entrepreneurship and ties them to value theory. I explain how theories of value creation and value capture, as used in contemporary entrepreneurship theory, can be misleading for entrepreneurs and land them into trouble. Chapter 3: Phenomenal Value Theory: and why it matters to you This chapter introduces my own value theory, phenomenal value theory (PVT), which is a somewhat radical revision to the problematic ‘objectivist’ value concepts that pervades economics and entrepreneurship research. The subjectivist alternative of PVT recasts value as two-sided: the objective experience of benefit (increased well-being) and its subjective (consciously experienced) counterpart. I separate these carefully and show why it matters. Section 2: The Value Learning Cycle Chapter 4: Predictive Valuations: how we decide what we want In this section we take a deeper dive into PVT, which comprises a 5-stage learning cycle. This chapter discusses the first stage, the formation of predictive valuations. That is, how do we (consumers) form value expectations, i.e., how much benefit we’ll get from a product before we buy? This predictive process is vital for entrepreneurs to understand to better help their prospecti

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