CommunicAsian

亚洲通信:亚洲的崛起如何塑造通信的未来、以及如何为之规划

工业经济学

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作      者
出  版 社
出版时间
2023年06月05日
装      帧
精装
ISBN
9781032473338
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页      码
154
开      本
9.21 x 6.14 x 0.44
语      种
英文
版      次
1
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图书简介
The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.
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