The Fundraising Reader

图书简介

The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of the non-profit sector that is often neglected or not properly understood. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams. This Reader is for those who seek to further develop their own understanding of fundraising, and it provides an invaluable resource for academic courses and professional training.

Contents Introduction: Thinking About Fundraising Section 1: What is Fundraising? Editors’ Introduction 1.1 What is Fundraising? Beth Breeze, What is Fundraising and Why Does it Matter? Henry A. Rosso, A Philosophy of Fundraising Lilya Wagner, What is Fundraising? A USA Perspective Jeanne Harrah-Conforth and John Borsos, Is Professional Fundraising a Job or a Vocation? 1.2 Historical Perspectives on Fundraising Redmond Mullin, Two Thousand Years of Disreputable History Scott Cutlip, The Deep Roots of Fundraising 1.3 Misunderstandings of Fundraising Booker T. Washington, I Am Not a Beggar Russell N. James III, Fundraising is Not Sales Richard D. Waters (2016) Fundraising is Communication, Not Marketing Arthur C. Brooks (2014) Why Fundraising is Fun Sasha Dichter (2008) In Defence of Fundraising Section 2: Foundations of Fundraising Success Editors’ Introduction 2.1 Some Fundraising Basics James Gregory Lord, People give to People Michael J. Worth, Introducing Programmes, Methods and Process Harold Seymour, The Laws of Raising Money Thomas E. Broce, The Nine Cardinal Principles of Fundraising Irina Menshenina, First Steps in Fundraising – a Russian Perspective 2.2 Engaging the Whole Organisation in Fundraising Susan Kay-Williams, The Evolution of Fundraising Practice Simon

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The Fundraising Reader 筹款读本 政治经济学

The Fundraising Reader

筹款读本
政治经济学