Neuromarketing in Business(Management for Professionals)

商业神经营销学:识别隐性购买驱动因素并利用它们促进销售

商业经济学

原   价:
553.00
售   价:
442.00
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出  版 社
出版时间
2023年01月18日
装      帧
平装
ISBN
9783658351878
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页      码
140
开      本
9.21 x 6.14 x 0.32
语      种
英文
版      次
1
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图书简介
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
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