Advancing SMEs Toward E-Commerce Policies for Sustainability(Advances in Electronic Commerce (1935-2921))

推动中小企业走向可持续发展的电子商务政策

政治经济学

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作      者
出  版 社
出版时间
2022年12月16日
装      帧
精装
ISBN
9781668457276
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页      码
315
语      种
英文
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图书简介
When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior.Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.
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