Preface \\ Acknowledgments \\ About the Author \\ Chapter 1: Knowing Better \\ Doing without Knowing (Everything) \\ The Law of Supply and Demand \\ Making Evidence Speak \\ Chapter 2: Get the Story, Get It Right \\ What Are the Right Questions? \\ What Is a Good Answer? \\ Chapter 3: Tell the Story \\ Filters \\ Seeing Data \\ Making Data Speak \\ Chapter 4: Sell the Story \\ Anecdotes \\ Mediating Information \\ Making the Sale \\ Chapter 5: Speak above the Noise \\ How to Know What We Know \\ Speaking above the Noise \\ Index

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