Contemporary Entrepreneurship Issues in International Business(Emerging Issues in International Business and Global Strategy)

国际商务中的当代创业问题

管理经济学

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882.00
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出  版 社
出版时间
2021年03月11日
装      帧
精装
ISBN
9789811228438
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页      码
304 pp
语      种
英文
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图书简介
There has been significant interest in role of entrepreneurs and entrepreneurial activities in driving global economic growth and also in responding to changing social and environmental conditions that are affecting societies globally. The identification and capture of international opportunities itself represent an act of entrepreneurship by disrupting and making markets in foreign countries. Historically, international entrepreneurship literature has focused on the rapid and early internationalization of new ventures and start-ups. Yet, an increasing number of multinational enterprises (MNEs) are encouraging and developing corporate intrapreneurship, where managers promote innovation in products and processes. Moreover, we have witnessed entrepreneurs and their start-ups’ activities solving social, cultural, and environmental challenges in foreign markets.This dedicated volume discusses these contemporary and emerging issues of entrepreneurship in International Business and is an essential read for entrepreneurs and researchers.Key Features• Covers various aspects of international entrepreneurship• Case studies that demonstrate the application of international entrepreneurship• Emphasizes the social and environmental characteristics of international entrepreneurship
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