图书简介
XaaS: Everything-as-a-Service: The Lean and Agile Approach to Business Growth takes the reader into the bold new world of pay-per-use for a product or service. From the perspective of the customer, the servitization model yields multiple benefits: the consumer can try out the product/service at a relatively low cost, the risk is mitigated, capital expenses can be converted into operating expenses, it is not needed to forecast how often the product/service is used, and only parts of the product/service needed can be used. Similarly, a provider can benefit by having a larger market coverage, steadier stream of revenues, upgrades as and when needed, sharing of fixed assets across consumers, practicing of value-based pricing, and unbundling or bundling utility for consumers using appropriate pricing techniques. However, this "nanoization" of products/services is tricky, and has to be designed carefully. This book provides a set of recipes to providers to adopt the XaaS model by changing the provider’s mindset: dividing the product/service forces the provider to take a value-driven approach to his product/service, and consequently, eliminate all non-value added activities. The requirements of the XaaS model serve both as an objective to the innovation and internal processes of the provider, and as guide to understanding the customer’s needs. The book also covers data acquisition, data analysis and synthesis, and data application needs of the XaaS model, with simple examples and case studies from the business world of firms that achieve these objectives successfully.Key Features: oOther books on XaaS focus primarily on the software sector. This book will take a wide-lens approach to the XaaS model, in that examples and business cases from the world of products, services and software will be presented and the XaaS model will be illustrated in all industriesoThis book is also a guide on "How to" nanoize the business offerings; the nanoization of the business model will be covered as an irreplaceable component of the XaaS model, along with internal changes that must be madeoThe author, Shantanu Bhattacharya, has published several papers in highly regarded scientific journals on the pay-per-use model for services and the installed base model for products to showcase his expertise on the XaaS model
Introduction to the XaaS Model: A History of Servitization; The Consumer Perspective on XaaS; Pricing for the XaaS Model; Divide and Conquer: Disaggregating Products and Services; Servicizing the Business: Organizational Structures; XaaS and People Skills; Applications: Cloud Computing and SaaS; Applications: Servitization of Products; Applications: Unbundling Services; Conclusions;
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