图书简介

Contents: Passenger Airlines: Competition policy in European aviation markets, Carsten Bermig; Business models in the airline sector – evolution and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the network carrier business model in the European airline industry, Stefan Auerbach and Werner Delfmann; From production-orientation to customer-orientation – modules of a successful airline differentiation strategy, Kim Flenskov; Strategic airline positioning in the German Low Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines, Christoph Klingenberg; Competitive dynamics theory – application to and implications for the European aviation market, Caroline Heuermann. Alliances: Cooperation and integration as strategic options in the airline industry – a theoretical assessment, Thomas Fritz; Interface management in strategic alliances, Matthias Graumann and Marcus Niedermeyer; Synergy allocation in strategic airline alliances, Björn Götsch and Sascha Albers; The effect of high-level alliance formation on the profitability of participating airline carriers, Jens Rühle; Marriages and divorces: strategic alliances in the networked economy – the case of Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change – impacts for airports’ strategic scope, Robert J. Aaronson; The airport of the future against the backdrop of dramatic changes in the aviation sector, Michael Garvens; Internationalization strategies for airport companies, Benjamin Koch and Sven Budde; Evaluating airport cooperation and acquisition strategies, Andrea Pal and Wolfgang Weil; The role of intermodal transportation in airport management, Hans G. Fakiner. Air Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto; Drivers of alliance formation in the air cargo business, Peter Grönlund and Robert Skoog; Airfreight development supporting the strategy of global logistics companies, Renato Chiavi; Integrator network strategies and parameters of airport choice in the European air cargo market, Benjamin Koch and Andreas Kraus; Escaping the air cargo bazaar: how to enforce price structures, Kornelia Reifenberg and Jan Remmert; Assessing air hubs: the Hayes-Wheelwright Framework approach, Sin Hoon Hum and Swee-Koon Tan. Airport and Airline Strategy Impact: The impact of airports on economic welfare, Herbert Baum; Learning from the airlines? a comparative assessment of competitive strategies for railway companies, Christian Kaufhold and Sascha Albers; Editors; Authors; Index; Tables.

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