图书简介

Part 1 - The research process; 1 The nature and process of business research; 2 Business research strategies; 3 Research designs; 4 Planning a research project and developing research questions; 5 Getting started: reviewing the literature; 6 Ethics in business research; 7 Writing up business research; Part 2 - Quantitative research; 8 The nature of quantitative research; 9 Sampling in quantitative research; 10 Structured interviewing; 11 Self-completion questionnaires; 12 Asking questions; 13 Quantitative research using naturally occurring data; 14 Secondary analysis and official statistics; 15 Quantitative data analysis: descriptive statistics; 16 Quantitative analysis: inferential statistics; Part 3 - Qualitative research; 17 The nature of qualitative research; 18 Sampling in qualitative research; 19 Ethnography and participant observation; 20 Interviewing in qualitative research; 21 Focus groups; 22 Language in qualitative research; 23 Documentary data; 24 Visual qualitative research; 25 Qualitative data analysis; Part 4 - Mixed methods research; 26 Breaking down the quantitative/qualitative divide; 27 Mixed methods research: combining quantitative and qualitative research

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