图书简介
This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.
Introduction.- Part 1: Tourism Policy Planning and Development: An Overview.- Chapter 1. Overview and analysis of tourism policies in Bangladesh.- Part 2: Tourism Administration.- Chapter 2. Tourism administration facilities with Reference to Bangladesh.- Chapter 3. Strengthening the infrastructure facilities of tourism institutions in Bangladesh (MOCAT, CAAB, BTB, BPC, BIMAN and relevant).- Chapter 4. Role of local governments in tourism.- Part 3: Required Tourist Facilities and Services.- Chapter 5. Tourism policy analysis of required tourist facilities and services in Bangladesh.- Part 4: Tour Routes in Bangladesh and their Regional Connections.- Chapter 6. ‘‘Staying Connected’’: Policies for tour routes in Bangladesh and the regional connectivity.- Part 5: Legislative Framework, Organisational Entitles and Investment Policies in Tourism.- Chapter 7. Legislation, visa and immigration related tourism in Bangladesh.- Part 6: Investment and Capital in Tourism.- Chapter 8. Investment from both the private and private sector in tourism in Bangladesh.- Part 6: Strategies of Tourism Marketing and Promotion.- Chapter 9. Critical strategic review of tourism marketing and promotion in Bangladesh.- Chapter 10. Policies of tourism marketing and promotion on social media.- Part 7: Tourism Education and Training. 11. General tourism education and research in Bangladesh.- Chapter 12. Talent management practices in the tourism industry of Bangladesh.- Chapter 13. Suggestions for tourism marketing education and research development.- Chapter 14. Why does tourism need to be a motivation in non-governmental organisation involved academic and research curriculum?.- Part 8: Tourism Facility Design Standards and Development.- Chapter 15. Tourism facility design standards and development in Bangladesh.- Part 9: Tourism Environment, Economic and Socio-cultural Analysis.- Chapter 16. Tourism Environment, Economic and Socio-cultural Analysis in Bangladesh.- Part 10: Tourism Policy and Planning and the Future Global Trends.- Chapter 17. Tourism policy and planning and the future global trends: Some suggestions.- Chapter 18. Reviewing the National Tourism Policy of Bangladesh: Scoping the Significance of a Distinct Destination.- Chapter 19. Tourism policy suggestions for Bangladesh.
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