Managing Start-ups for Success:Entrepreneurship in Difficult Times

管理成功的初创企业:困难时期的企业家精神

管理经济学

售   价:
389.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2021年07月06日
装      帧
平装
ISBN
9780367433468
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页      码
354
开      本
234 x 156 mm (6.14 x 9.21
语      种
英文
综合评分
5 分
我 要 买
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库存50本
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图书简介
World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and • Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and;professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.
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