The Practice of Government Public Relations(ASPA Series in Public Administration and Public Policy)

政府公共关系实践 第2版

管理经济学

售   价:
622.00
发货周期:预计5-7周发货
出  版 社
出版时间
2021年07月21日
装      帧
精装
ISBN
9781032011929
复制
页      码
338
开      本
229 x 152 mm (6 x 9)
语      种
英文
版      次
2nd ed.
综合评分
5 分
我 要 买
- +
库存50本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(1)
图书简介
Along with such traditional management tools as budgeting, HR, planning, and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st-century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies.¿ The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the U.S. federal government, state and local governments, and public administrators outside of the U.S.¿ Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications.¿ In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement.¿ The Practice of Government Public Relations, Second Edition is designed to help government managers at various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effec
本书暂无推荐
看了又看
  • 上一个
  • 下一个