Marketing Transformation: Marketing Practice in an Ever Changing World:Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Marketing Transformation: Marketing Practice in an Ever Changing World:Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)（Developments in Marketing Science: Proceedings of the Academy of Marketing Science）
商业经济学

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￥ 2798.75

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作者

Patricia Rossi, I蒘EG School of Management, Lille, France; Nina Krey, Rowan University, Glassboro, NJ, USA

出版社

Springer Berlin Heidelberg

出版时间

2018年06月23日

装帧

ＩＳＢＮ

9783319886527

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页码

322

语种

英文

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图书简介

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.燜rom whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change.營t is by understanding these changes and transformations that marketers have a better knowledge of the discipline.牋Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Chapter 1:營nvestigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract.- Chapter 2:燚eveloping and Validating Internet Compulsive Buying Tendency Measurement Scales.- Chapter 3:燜ood Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract.- Chapter 4:燯nderstanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract.- Chapter 5:燭own Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract.- Chapter 6:燩ersonal Value Characteristics as Representative of Destination Values: An Abstract.- Chapter 7:燗n Abstract: Can Product Typicality Enhance Consumers? Attitudes Toward Goods From Economically Hostile Countries?.- Chapter 8:營s it a Matter of Tempo? Music Tempo Effects on Food?s Purchase Intentions and Perceived Taste: An Abstract.- Chapter 9:燙ontent Analysis in Marketing Strategy: Applications of Hart?s Theory of Word Choice and Verbal Tone: An Abstract.- Chapter 10:燝reen Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability.- Chapter 11:營s Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract.- Chapter 12:燛EG and Eyetracking in Attention Paid to Charity Advertising: An Abstract.- Chapter 13:燗pps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract.- Chapter 14:燤arketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract.- Chapter 15:營mplementing an Inaugural Sustainability Reporting Process: An Abstract.- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign:燗n Abstract.- Chapter 17:燗n Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector.- Chapter 18:燭he Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation.- Chapter 19:燩attern on New Product Introductions and Firm Performance:燑div>Consideration of Timing and Target: An Abstract.- Chapter 20:燗n Abstract: Rethinking Sponsorship Recognition.- Chapter 21:燗frican Immigrant Consumers? Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract.- Chapter 22:營nterpreting Offence in Advertising: A Regulatory Perspective: An Abstract.- Chapter 23:燤ultiple Sports Sponsorships: Is More Always Better?: An Abstract.- Chapter 24:燭he Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract.- Chapter 25:燛xamining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract.- Chapter 26:燛thical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making.- Chapter 27:燗re Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract.- Chapter 28:燭he Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract.- Chapter 29:燗n Examination of Retail Product Return Behavior Based on Category of Good: An Abstract.- Chapter 30:燱hen the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract.- Chapter 31:燭he Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract.- Chapter 32:燝amified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract.- Chapter 33:燭he Effect of E-WOM Receivers? Envy on Their Behavior through Social Networking Site: An Abstract.- Chapter 34:燙reative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertisin

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