The Case Writer’s Toolkit

案例作家工具包

管理思想史

原   价:
275.00
售   价:
220.00
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平台大促 低至8折优惠
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作      者
出  版 社
出版时间
2018年03月23日
装      帧
平装
ISBN
9789811071720
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页      码
236
语      种
英文
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图书简介
This book deconstructs the case study, describes the case writing process and explains how a good case study is composed. It is a reference book that accompanies case writers on their case writing journey. It serves as a guide for writers to develop case studies for teaching, research, and knowledge-capture. There are illustrations and charts to help writers visualise concepts, signpost ideas, break down complex information and apply techniques in a practical manner.
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