图书简介
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies,營nnovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.
1.燙onvergence of Experts? Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios;燭heodore J. Gordon and Jerome Glenn.- 3.燰irtual Reality for Marketing Research; Raymond R. Burke.- 4.燭he Knowledge Domain of Affective Computing: A Scientometric Review;燤aria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5.燭he Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis;燤aria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. 牋The Neuroscience Research Methods in Management; Jyrki Suomala.- 7.牋Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.
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