End of Online Shopping:The Future of New Retail in an Always Connected World

商业经济学

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391.00
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作      者
出  版 社
出版时间
2018年07月19日
装      帧
ISBN
9789813274549
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页      码
304
语      种
英文
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图书简介
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries — which include the usual suspects such as *, Alibaba, and Google, but also local startups — and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.Key Features: o Unparalleled overview of worldwide retail and ecommerce developmentso A great, plausible vision on the future of retailo Renowned author, international keynote speaker, founder of Ecommerce Europe, the European ecommerce association, and Thuiswinkel.org, the Dutch ecommerce association, initiator of the Global E-commerce Summit, an annual ecommerce event held in Barcelona
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