Event Impact

活动影响力

商业经济学

原   价:
1780.00
售   价:
1424.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2017年05月09日
装      帧
精装
ISBN
9781138743878
复制
页      码
130
开      本
246x174mm
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 30 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个